As human beings we strive to emulate those around us;
friends, family, and role models. The most important of those role models being
our parents. They teach us everything we know from a young age, values and life
lessons that we incorporate into our own lives. After years of watching my mom
work in real estate I quickly developed an interest myself. Watching her sell
homes and deal with clients on a regular basis led me to want to learn more,
with intentions of going in to the business. After I graduate with my degree I
plan on pursuing my real estate license and following in my mother’s footsteps.
So I interviewed her to get a closer look at what she does, because real estate
is much more than just showing and selling a home.
One of the
biggest misconceptions about real estate agents is that they are only working
when they are selling a home or showing clients new listings. There is a lot
more at play than just that. It is my mom’s job to be constantly aware of how
the real estate market is developing and changing. Her clients rely on her
knowledge of the market so that they can make a smart decision when purchasing
a new home. She needs to know whether it’s a buying or selling market, what
homes are for sale, and changes in price. So every morning when my mom heads
into her office, after checking voice and emails, she directly goes to the MLS.
This stands for Multiple Listing Service and is a real estate agents’ holy
grail. This website shows all of the real estate listings in a particular area
including the price, details of the property, and how long the listing is
active. By using this my mother is able to all the homes for sale and make
decisions on what homes to show her clients. She constantly is checking the MLS
to see price reductions and the time a house has been sitting so that she can
let her clients stay in the loop. If she didn’t a potential house that she
wanted could slip away.
After
browsing the MLS and finding potential homes, then the real footwork begins.
Seeing a house on a piece of paper is much different than experiencing a home
in person. So its my mom’s job to go see these potential properties before she
even shows her clients. She will drive out to each of the homes and make sure
they would be a valid option. This requires a lot of driving and time. My mom
was telling me on numerous occasions how she has shown up to properties and the
other real estate agents were no shows. Many people don’t realize the amount of
effort real estate agents put into finding the right house. Once she has found
numerous properties to show, then she informs her clients and plans a time to
show the homes.
Real estate
agents are all about interpersonal relationships. Building a trusting
relationship with your clients is essential to this business. After all its
very personal and purchasing a home is a major decision. The first and foremost
most important goal is keeping your clients happy and finding them a home, not
the potential commission. My mom constantly keeps in contact with her clients
so that everyone is on the same page and they feel that their needs are being
heard. If there is no communication then it could lead to issues in terms of
purchasing a home. When my mother deals with clients, the relationship and work
doesn’t end when they say goodbye for the day. My mom constantly keeps them in
mind by checking the MLS and finding the best options. They are her priority
and my mom pours everything she has until they are settled in their dream home.
My mom knows details about her clients lives and cares which creates a
significant bond. Clients are number one and their satisfaction is what matters
most. My mom even takes them out for lunch when they are seeing homes or will
bake and bring them what she made. She spends money out of her pocket before
even getting paid.
Once the
home has finally been chosen my mother then has to close the deal, which can be
one of the trickiest parts. She has to sit down with her clients, discuss what
they want to pay, then draft an offer to present to the listing agent of the
home. Sometimes this can be a fast process, other times not. Once the offer has
been submitted my mom then waits for an acceptance or a counter offer. A
counter offer is when the sellers of the home doesn’t accept the original
offer, so they revise the offer to something more suitable for them. Yet again
this can continue for a while until one party makes a decision. This doesn’t
always end with positive results. If neither party accepts then the home stays
on the market and my mom loses her potential commission. All of that hard work
and effort to find the home, money spent out of pocket, and then no commission.
It can be a frustrating field but my mom finds it to be fun and rewarding
regardless. After interviewing my mom I have an even stronger drive to become a
real estate agent.
Sounds like you have had a big influence for a long time about what you want to do. It's nice when we look up to our parents and see that they are doing something that we would like to do. Have you shadowed your mother before? Sometimes the idea of a job is better than the actual job itself! Real estate jobs can be very demanding and sometimes disappointing. Would you consider this a hard career path to get into?
ReplyDeleteI have worked for my mother a little here and there. It is a challenging career but I think it can be very rewarding as well. One major aspect to keep your business growing is to build strong relationships with your clients. The client is probably making one of the biggest financial decisions of their life so, keeping them happy will also bring them back next time.
ReplyDeleteI definitely agree with the fact of keeping your clients happy is what it is all about. If you have the capability of keeping them happy even though they may lose money they still will feel comfortable allowing you to invest their money. That is the ultimate goal.
DeleteYou are extremely right about the misconception people have about realtors. There is a lot of work and pressure that goes into selling a home. It is no easy job but a rewarding one in fact. Did you always know you wanted to be in real estate or did you realize this later in your life?
ReplyDelete